Differences between a real estate agent and a property consultant

CT Private Property Consulting is a comprehensive consultancy firm based in Mallorca. We offer you the consultancy you need for making the best investment in the Balearic Islands and our main aim is to exceed the expectations of our clients and offer the necessary service, including the Family Office.

And as property consultants, today we would like to provide interesting information about the differences between a real estate agency and a property consultant.

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If we take the pure definition of the term ‘agent’ versus the term ‘consultant’ we will see that the most obvious difference between one and another is the level of compromise, experience and knowledge. An agent is a person ‘representing a business or entity and managing sales or other transactions’. A consultant is an ‘expert in the matter which advices professionally’.

That is why it is crucial to show the difference between one and the other. Real estate agencies normally work based on goals and sales. The role of a consultant lays son his or her personal –non commercial- commitment. A consultant is able to build a commercial relationship from another perspective with the client, because the consultant has a wide background and year-long experience in this matter. This is why the consultant, when searching for a property for a client, on one hand, takes special attention for details, worries about the client’s needs and expectations and, on the other hand, pampers the selling product and listens to the buyer. The work of a property consultant is studying his/her product, explore the options, filter the results and understand the different ways to choose the one which will better adapt to the buyer’s or seller’s needs.

Even though both, the real estate agent and the property consultant seek to sell or buy a property for their client, the attitude towards the client and their own job is totally opposite. It is true that a real estate agent normally counts on the support system of big firms, but there is more to it than meets the eye. It is very common that employees working in big real estate agencies lack of experience, contacts and are hardly trained to offer an expert advice, as they also work under the pressure of getting good results.

The mentality of a property consultant, on the other side, means prioritizing the comprehension of the client’s needs. Listening in an active way, processing the information we get and doing the right questions before giving a recommendations are key.

The work here at CT Private Property Consulting and other property consulting companies is not only to offer a product, but to have a deep knowledge about every property we are commercializing – if these are within our commercial reach or not – to give the right answer to our client’s needs.

This is exactly where the competitive advantage of our property consultant company based in Mallorca relays, your questions are ours. This is why we adapt to your needs, being commitment and discretion our identifying traits.